It is a known fact that digitisation across the globe has changed the whole marketing scenario. Online marketing has given small business the power to provide stiff competition to big brands. With concepts like, Marketing shared services, the playing field has become equal for everyone and now it has all come down to who markets oneself smarter and better. It is not about the budget you have in hand but what you do with the marketing budget is what matters.
Glassdoor is one of the most popular resources among jobseekers which they actively use for reviewing company sites. In fact, 62% of job hunters say their opinion of a company improves after seeing an employer respond to a review, according to a Glassdoor U.S. Site Survey. It also stated that the average candidate reads about six Glassdoor reviews of a company, before forming their opinion on the same.